AvaTAR SANDS Advertisement Generates Major Media Attention

Honor the Earth is proud to join a coalition of national and international groups who signed a recent advertisement in Variety comparing tar sands development with the plot of the movie Avatar and the ad has generated a lot of attention. The ad is running in Variety just before the Oscars and it expresses support for Avatar because it closely parallels the struggles of real life Indigenous Peoples inundated by tar sands developers.  Below are links to some of the prominent media coverage of the ad and a copy of the ad itself. Check out dirtyoilsands.org for more about the tar sands, and make comments and write letters to the editors of the papers that covered the ad.  Let them know that you support Avatar's message that destroying Indigenous peoples for "unobtanium," oil or any other resource cannot be allowed.

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